Are you giving your users the experience they crave?
Not that long ago digital was an afterthought for most businesses. In the blink of an eye, engaging users through an effective digital strategy has become an important and necessary part of the marketing landscape.
Digital and its off-spring, Adtech and Social, are now the lead engagement points for most brands. The reason? Digital, Adtech and Social deliver prospects, customers, conversions and most importantly, revenue. Consumer empowerment through technology is driving this shift.
McCorkell understands that all digital branding is local. And we get that it’s about the customer experience at every touch-point. Those experiences are far from passive and there’s a reason why the word ‘audience’ never caught on in the digital world, and why ‘user’ is still the most ubiquitous phrase. Users are already demonstrating engagement with your brand. They are in the door and they demand to be treated with respect or they will quickly disappear.
DIGITAL PLANNING AND CREATION
Defining Digital Objectives
Defining Financial Goals and Metrics
Digital Brand Strategy and Positioning
Defining User Universe and Segments
Digital Experience Strategy
Adtech, SEM, SEO and Social Strategy
Content Creation and Formats
Staging, UAT Policy and Process
SEM and SEO Creation and Execution
Social Engagement & Publishing
Wireframe and UX
Front/Back End Integration
Functionality and Design
Data Management Capability
Compliance and Security Policy
Coding and Programming
Analytics and Path Analysis
Metrics and KPI Evaluation
Fiscal and ROI Evaluation
Trends, Buzz and Inflection Points
Social Relationship Management
Business Intelligence Dashboards